WHO this person should be? Tons of energy with the ability to build a circle of influence. Can-do attitude. Ability to think strategically and then be willing to roll-up sleeves and go to work on execution with obsessive attention to detail. Insanely creative. Interested in the world beyond his scope of work or the industry he/she comes from. Willing to work through the VUCA world of eCommerce and Fashion. Educational Qualifications - MBA - Premium Institute Years of Experience - 12 years of Brand Management experience. Preferably in eCommerce and/or FMCG. Job Specification Form Unique Job Role (UJR): Head: Brand Marketing Reporting to (Position) : Chief Marketing Officer Business Unit: Marketing Function: Brand Marketing Job Mandate - Grow brand AJIO OWN to be a leading global fashion brand & AJIO.com as the destination of choice for the fashion buyer. - Drive Activation Marketing to meet Revenue Goals for AJIO.com - Drive Consumer Research and Insights for the brand and platform Key Responsibilities - Collaborate with functions across marketing, merchandising, planning and operations to create, socialize and execute marketing programmes consumer truths, market dynamics, customer data and cultural impact - Bring insights and positioning to life through solid briefs that elicit impactful, insanely creative, marketing programs - Enable scale through identifying, on-boarding and managing outside consultants and resources to plan and execute marketing campaigns - Develop activation strategies to gain market share / new customers / activate new channels to achieve top and bottom line targets for the brand - Design effective and innovative integrated marketing campaigns across mediums & platforms - Monitor and execute on ground activations that forms vital part of the Marketing Campaigns - Work with media team to explore various innovative and cost effective communication platforms including digital, to plan effective media strategy for brand marketing. - Initiate research for concept testing, post launch, creative recall and product efficacy dipsticks for insight mining to develop consumer segment specific initiatives. - Develop, execute and monitor business plan for new product development. Liaison with cross functional teams to manage the innovation funnel. - Monitor competition on various aspects such as new offering, pricing, consumer offer, ATL & BTL activities and course correct our strategy if required. Requirements - Strong knowledge of all marketing activities such as media planning, pricing, communication etc with an understanding of inventory, operations etc. - Must demonstrate ability to think strategically and formulate strategic plans to drive cross-departmental initiatives - Must have strong analytical skills and the ability to disaggregate and analyze problems, probe facts, identify and question assumptions and analyze issues and data from multiple perspectives to inform decision-making processes - Collaborate with external and internal teams to conduct primary and secondary research and synthesize key insights to drive leverage - Super-strong communication skills and bridge building skills - ability to persuade senior leaders and others cross-functionally and cross-divisionally - Must have excellent organizational and detailed planning skills with the ability to prioritize and multi-task in a fast-paced dynamic environment, driving projects to completion under deadlines - Insatiable curiosity and tenacity to fight for what's right - Hands-on experience with Google Analytics, Firebase and Tableau. - Sense of humor, you've got to be able to laugh a little

Bangalore

Ajio.com - Head - Marketing - Reliance B2B - IIM/MDI/ISB/FMS 

Ajio.com - Head - Marketing - Reliance B2B - IIM/MDI/ISB/FMS  ,Job Description for Ajio.com - Head - Marketing - Reliance B2B - IIM/MDI/ISB/FMS  in Ajio.com in  Bangalore for (12-18) years of experience. Apply Now!

Job Description for Ajio.com - Head - Marketing - Reliance B2B - IIM/MDI/ISB/FMS  in Ajio.com in  Bangalore for (12-18) years of experience. Apply Now!