Purpose of the Job:  - To conceptualise, develop and implement a comprehensive strategy/framework for customer usage & retention for all product segments  - Segmentation & targeting: Identification and sizing of target segments - Demographic & Psychographic and devise strategies & programs to target the same.  Deliverables:  - Working closely with the circle marketing resources to execute the national strategy, clearly articulating policy guidelines and national frameworks for the circles to operate in. Assign circle targets & develop follow up & review mechanisms on circle performance.  - Usage Enhancement strategy & programs: Repeat cash ins (RCI), customer transaction volume & value, diversity of transaction   - Drive Customer Retention: Activate/REC base - inactivity & win back programs  - Mother Ship Benefits: Establish & drive key metrics for mother ship benefit, performance monitoring on these metrics, design and implement programs to deliver the same  - Communications Policy: Design and Implement the communications policies, ensure execution of the same across key stake holders  - Identification of collaboration opportunities with other lines of businesses - Airtel landline & DTH to drive customer usage so as to leverage the scale & size of Airtel.  Educational Level:  - A recognized postgraduate degree in Management (preferably from a premier institute) with specialization in Marketing.	  Working Experience:  - At least 6-10 years working experience. Desirable that at least 2 year should be in telecom sales/ marketing.  - Prior experience in U&R is preferable

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Airtel - Sr Manager/DGM - Usage & Retention 

Airtel - Sr Manager/DGM - Usage & Retention  ,Job Description for Airtel - Sr Manager/DGM - Usage & Retention  in Bharti Airtel in  Others for (5-13) years of experience. Apply Now!

Job Description for Airtel - Sr Manager/DGM - Usage & Retention  in Bharti Airtel in  Others for (5-13) years of experience. Apply Now!