Company Profile: our clients (having more than 2500 employees) and are a large, rapidly expanding,leading, highly professionally managed consumer organisation-leaders in their field.
The positions are based in Mumbai and report to the Head-Marketing. Our clients offer excellent salary/perks and career growth prospects.
AGM-Marketing
Job Description:
- To create and deploy integrated Marketing strategies at Brand, Segment and Company levels (as required) so as to achieve desired business results of Brand metrics, Sales Volumes and Contribution levels.
- To provide the critical link between supply & demand functions i.e. to integrate product definition process between Sales, Sales Planning, Customer Care and Planning
- To plan product and brand portfolios and orchestrate the launch of new products in the relevant markets
- Create product level business plan with volume, pricing and speed of sales inputs in order to deliver optimum gross margin & profitability. Provide sales with approved pricing & volume plan.
- To define new product pricing (pre-launch and launch) and to set the pricing ladder to guide the delivery of required contribution
- Identify & closely ensure brand health
- Provide consumer & market understanding to various parts of the organization
- To work with our advertising agency(ies) to create relevant advertising which is in-line with the proposed positioning
- To work out appropriate media strategy to meet brand objectives as also to deliver required efficiencies in terms of cost, exposure, OTS, and reach
- To monitor and manage marketing budgets for allocated brands
- To provide leadership of all brand related activities including but not limited to print advertising,outdoor, online, radio, events and all other non-conventional media
- To create understanding for planning launch of new products from a brand point of view
Candidate profile: MBAs with 3 to 8 years relevant experience in product/services marketing
Interested professionals may mail their CV in Word.doc to: prakash@impsmanagement.com clearly indicating in subject: REF: AGM,M
Prakash Kewalramani
B.Tech (IIT-Delhi); MBA (IIM-Ahmedabad)
Impact HR Services Pvt.Ltd.
303, Saba Palace,
Near Railway Station,
4th Road, Khar (W),
Mumbai-400052
