AGM/DGM - Marketing - FMCG - IIM/ISB/XLRI/FMS/MDI

Requirement of AGM/DGM Marketing for FMCG company

preferred domain- FMCG ( personal care)

qualification required: MBA from top B-schools.

JOB ROLE:

- Ensures that each brand identity and brand equity developed in alignment with the overall corporate brand.

- Monitors coordination between advertising & research agencies, consultants and the brand teams.

- Monitors coordination between R&D and brands within the category to ensure that consumer needs are distinctly met by different products without overlap of targeted usage.

- Scans the business environment to explore options for revenue generation from new and existing customers.

- Assumes responsibility of developing all brand extension strategies, along with the marketing head.

- Prepares all annual plans and budget planning activities for all brands within the category.

- Monitors brandwise budget vis-a-vis actual expenditure.

- Co-ordinates with departments like Sales, R&D, Finance, Integrated Planning, Sourcing & HRD for product & brand related requirements.

- Supports development of a performance driven culture amongst all employees by implementing the PMS within the brand team

Sadhna