Objective:  We are looking at a full stack marketer who is adept at digital channels as well as on ground activation techniques.   Roles and Responsibilities:  Complete ownership for end-to-end digital marketing programs and campaigns  - Develop multi-channel and multi format content for website, emails, ads, landing pages, social promotion, press releases, case studies, videos, product collateral, whitepapers, presentations, etc.  - Work closely with digital marketing and marketing technology resources to execute campaigns  - Manage participation in various events, and plan and organize own events/conferences/roundtables to generate awareness and lead generation opportunity  - Measure and report results and impact of marketing programs  - Work with Product Management team to incorporate product strategy, value proposition, use cases, and functionality in marketing messaging  - Collaborate with internal stakeholders and knowledge sources for working on all content and demand generation activities  - Participate in marketing planning, budgeting, and product development discussions and contribute insights  - Ensure regular media coverage through press release, PR programs, mentions in domain/industry relevant articles, interviews, etc.  - External vendor and partner management where ever required  - Identify relevant awards and manage end-to-end participation  - Manage analyst relations program, ensure regular engagement with key analysts and ensure coverage in relevant reports  Skills / Qualification / Experience :  - 2+ years of marketing experience in B2B environment, preferably in IT industry. Candidates from SaaS based technology companies, or from contract management, vendor management, procurement and sourcing industry preferred  - Demonstrable experience in running multi-channel marketing programs delivering tangible results in terms of improving awareness and generating demand  - Exceptional written and verbal communication skills, high level of attention to detail, strong presentation, organization and project management skills  - Aptitude to understand technical, complex concepts and the ability to create marketing messages out of technical information  - Ability to partner with key internal stakeholders including Sales, Marketing, and Product teams  - Comfortable in dealing with ambiguity and interacting with senior executives  - Strong understanding of inbound, content marketing, digital marketing, SEO, and strategic marketing concepts  - Knowledge of marketing automation (HubSpot, Marketo, etc.) and CRM preferred  Job Perks:  - A platform to learn and innovate with likeminded peers.  - Complete autonomy & freedom. Just deliver.  - We like solving challenging problems without blaming each other.  - And any other than you may suggest within rational limits :)  Salary range: 5 - 10 LPA

Delhi NCR

Affordplan - Digital Marketing Manager 

Affordplan - Digital Marketing Manager  ,Job Description for Affordplan - Digital Marketing Manager  in Affordplan in  Delhi NCR for (3-8) years of experience. Apply Now!

Job Description for Affordplan - Digital Marketing Manager  in Affordplan in  Delhi NCR for (3-8) years of experience. Apply Now!