- Only from IIMs, XLRI, MDI  Reports to CMO  - Design strategies for increasing the brand salience in the most efficient and effective manner  - Plan and implement the marketing communication mix across all channels  a) Use consumer insights in terms of media consumption and shopping behavior  b) Translate them into an achievable roadmap/action plan  - Work closely with external agencies for developing and executing all forms of brand communication   - Oversee all operations of marketing communication activities with an emphasis on process seamlessness, quality, consistency   - Spearhead 360 degree offline & online campaigns for brand building through an optimal mix of ATL, BTL & Digital tactics of paid, owned and earned media   - Conceptualise and deploy impactful consumer activation campaigns using offline and digital  - Responsible for delivering target ROI of all offline brand-building campaigns  - Work closely with PR agencies to maximize visibility and generate - Buzz-

Bangalore

Aditya Birla Online Fashion - Head - Marcom - IIM/MDI/XLRI 

Aditya Birla Online Fashion - Head - Marcom - IIM/MDI/XLRI  ,Job Description for Aditya Birla Online Fashion - Head - Marcom - IIM/MDI/XLRI  in Aditya Birla Online Fashion in  Bangalore for (6-10) years of experience. Apply Now!

Job Description for Aditya Birla Online Fashion - Head - Marcom - IIM/MDI/XLRI  in Aditya Birla Online Fashion in  Bangalore for (6-10) years of experience. Apply Now!