Adidas - Senior Retail Director - Market

Purpose & Overall Relevance for the Organization :

To lead and drive sustainable and profitable retail Market share growth in the respective Market by :

- Meeting and exceeding agreed KPI targets for net sales and profitability

- Leading and inspiring the Market field and retail back office (RBO) teams to meet or exceed commercial goals and KPIs, and build Brand equity

- Focusing on the development of a trading and service culture across all our retail stores

- Defining and continuously developing the hard franchise business models, taking into account industry benchmarks and Global guidelines

- Implementing and driving agreed Global retail processes and guidelines for field and RBO operations; feeding back Market needs to the Global Retail CoE for the ongoing development of global processes

- Developing and executing local retail relevant and specific processes in close cooperation with the Global Retail CoE

Key Responsibilities :

- Drive and implement the Market Retail Strategy, focusing on the 5 Ps - People, Product, Premises, Processes and Profit, to continuously maximize profitability from the store portfolio, whilst ensuring this covers the requirements in conjunction with key stakeholders, including the Market MD and Global Retail CoE

- Manage and control operational expenses in line with the Market retail budget

- Make commercial decisions at Market level by analyzing the retail KPI's and local retail trends and needs

- Create and drive a high performance culture across the Market by setting clear expectations and targets, analyzing stores performance, holding District Managers accountable and giving appropriate and prompt feedback

- Ensure elaboration of a rolling Retail deployment schedule by store, covering all retail marketing, visual merchandising and other activities and ensure implementation by operational coordination and close tracking

- Ensure identification and improvement of best practices by own store format and compliance within the Market retail store portfolio

- Develop and implement advanced components for enhancing the adidas Group retail business model (logistics, IT, reporting, staff deployment planning, training) with the respective functions

- Support the creation of operational guidelines in close cooperation with the CoE and ensure local implementation

- Critically look at current processes and relevance for the specific Market. Actively communicate necessary adaptation to global guidelines into the CoE

- Define organizational structure, set objectives, and manage workloads and results to achieve goals while adopting best practices and achieving continuous process improvement

- Ensure high employee engagement at every level through effective motivation, coaching, training, and development of personnel in the team

Key Relationships :

- Customers

- Market Retail Back Office (RBO) team

- District Managers and Store Managers

- Global Retail Centre of Excellence (CoE)

- Market Senior Management team

- Franchise Manager

Knowledge, Skills and Abilities :

- Minimum of 10 years experience in the retail and trade marketing Industry, ideally in apparel/fashion/shoes or FMCG, with an operational background and working across different countries

- Strong leadership skills, with a minimum of 4 years- experience of leading multi store retail teams

- Excellent communication skills including impactful presentation skills, influencing and negotiating and change management

- Advanced numeracy and literacy, with good IT skills (Word, Outlook, Excel, PowerPoint)

- Geographical mobility

- Fluency in English and local language of Market HQ

Requisite Education and Experience / Minimum Qualifications :

- University degree in business (ideally with marketing and sales focus) or equivalent relevant experience