Adidas - Director - Business Unit - Running

Purpose & Overall Relevance for the Organization:

Define local short-term and medium term objectives for the managed Business Unit as the Head of Category. Implement Global Concepts-to-Consumer strategies (range management and brand activation) in a locally relevant way working closely with the EM BU Senior Director and EM India Sr. Director Marketing, considering different consumer needs and distribution channels. Drive cross-functional Marketing execution ensuring one category voice reaches the consumer today, tomorrow and in the future.

Key Responsibilities:

- Contribute to the global strategic planning for the Business Unit via the Global BU CTC.

- Develop a complete 3-5 year plan for the BU based on the adidas Group Strategic Business Plan and the respective Global BU's strategic plan.

- Provide leadership within the BU, effectively managing cross-functional working relationships, on vision, strategic objectives/ actions and financial targets as defined by EM India Senior Director Marketing and EM Director BU Running.

- Drive a compelling range/concept selection for each EM India market (including Category assortment packages across channels, as well as Key Accounts) within the CTC framework, balancing both Brand and commercial considerations, and supporting the overall business strategy.

- Input briefs related to LAC, commercial trends and incremental business opportunities, and the effectiveness of CTC concepts and Brand Activation plans to EM Director BU Running

- Develop Market-specific initiatives (e.g. event activation), where required and approved by the EM BU.

- Ensure BU global range is executed with excellence and optimized throughout each EM India market.

- Continually analyze sell-in, sell-out ROI of key investments, to ensure they meet the financial expectations set out in the short- and mid-term goals across all channels

- Develop an annual marketing plan for the BU across EM India.

- Manage the BU P&L and all Marketing related inputs (e.g. pricing, FOB, MWB).

- Direct BU Brand activation across EM India

- Create a Sports marketing/ EIM invest/divest plan and ensure asset inventory is effectively utilized.

- Provide Omni-channel BU forecast as part of IBP process.

- Provide a clear vision and direction with relevant objectives and KPIs.

- Establish a high performance culture and drive employee engagement, leading by example.

- Provide a suitable performance framework for direct reports by setting SMART performance targets and coaching for continuous improvement.

- Identify and develop high-potential talents, to fuel the team's succession plan.

- Look for opportunities to provide cross-functional experiences to identified high-potential talents from both, in and outside of the team.

- Regularly visit and establish key relationships and build knowledge of the respective Categories in each market within emerging markets.

KPIs:

- Brand Health KPIS (Brand momentum, Net Promoter Score, Spontaneous purchase intent, etc.)

- Market Share in each market within EM India

- Market Sales vs Plan in each market within EM India

- Market Direct Category Contribution vs Plan

- D2C traffic and conversion

- Efficient MWB spend in BU

Key Relationships:

- EM India Sr. Director Marketing

- EM Senior Director Running

- Other Running Category Directors across EM

- Global Concepts-to-Consumer team

- Locally within EM India - Market peers reporting into Sr. Director Marketing India along with Channel Teams (Retail, Franchise, eCom, Wholesale).

Knowledge, Skills and Abilities:

- Advanced cross-functional Marketing knowledge and Market experience in sport and/or fashion/lifestyle categories (sporting goods industry preferred)

- Leading and managing a diverse team (incl. remote management)

- Consumer-focused with deep product and range understanding and the ability to balance Brand and Commercial priorities to build channel- and consumer-specific activation plans that meet KPI targets

- Advanced user of MS Office suite of products

- Experience in both market and above market organization preferred

- Business Acumen (Budgeting, P&L responsibility experience)

- Open to travel regularly within EM India

Requisite Education and Experience / Minimum Qualifications:

- University degree in Business and/or a minimum of 8 years equivalent professional experience, ideally in Sales and/or Marketing

- Fluent in English

- Fluent in Arabic or French helpful but not essential