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Digital Marketing Certification (0-30 yrs)

Live Instructor-Led Online Course

Course Snapshot
  • FeeINR 19,995
  • Work Experience0 - 30 Years
  • Duration4 Weeks
  • Delivery MethodInstructor-Led Online
Course Detail

Edureka's Digital Marketing courses are best-in-the-industry programs aimed at helping professionals leverage the power of digital media to solve real-world marketing challenges. Taught by expert instructors, the hands-on courses will equip learners with the skills to market through various digital channels in the fast-moving digital space.

About the Course

The participants will learn how Digital Marketing impacts brand & sales, best practices in digital marketing, and tools & techniques. The course will also cover planning, Budgeting, Reporting and Tracking mechanisms for Digital Marketing. Attendees will also get to implement one project as they work through the course.

Course Features

Online Classes- 16 Hrs
Assignments- 15 Hrs
Project- 16 Hrs
Supplementary- 10 Hrs
Value Added Tool Kit
Lifetime Access
24 x 7 Support
Get Certified

Course Objectives

After the completion of the Digital Marketing course at Edureka, you will be able to-
- Get strategic understanding of Digital Marketing
- Understand how to use it for branding and sales
- Understand its advantages & limitations
- Become familiar with Best Practices, Tools & Technologies
- Blend digital with offline marketing
- Plan & manage digital marketing budget
- Manage Reporting & Tracking Metrics
- Understand the future of digital marketing and prepare for it

Why learn Digital Marketing?

Digital Marketing is experiencing exceptional growth around the world. From being a part of the overall marketing mix, digital media has now become the main focus of every company's marketing plans. As a manager, you need to know how digital media is affecting your company's branding & sales and how you can leverage to stay ahead of competition.

Course Schedule

4 Weeks

Desired Candidate Profile

This course is a solid foundation for professionals seeking a career in digital marketing, digital marketers looking to enhance their skills, middle and senior managers to understand how to leverage the power of digital marketing to build their brand and grow sales.

Course Modules

Module 1- An Overview of Digital Marketing
Module 2- Search & Discovery
Module 3- Content Marketing
Module 4- Social Media Marekting
Module 5- Search & Email Marketing
Module 6- Web Analytics
Module 7- Branding and Sales Funnel
Module 8- Managing Digital Marketing

Case Studies as a part of the course

Project: Develop Digital Marketing strategy and implementation plan for a B2B or B2C product. Learners will select a product of their choice, most likely one of their own products or service. In each session, they will learn one aspect of Digital Marketing. After the sessions, they will include it as an element in their Digital Marketing plan. For example, after we cover social media, learners will select appropriate social media channel for their product and create a strategy for targeting that channel.