PG Certificate Programme in Marketing and Brand Management from MICA (0-30 yrs)

Live and Interactive Online Sessions on Marketing and Brand Management from MICA

Course Snapshot
  • FeeINR 70,000 + Tax
  • Work Experience0 - 30 Years
  • Duration4 Months
  • Delivery MethodOnline
  • Course Starts On20 Nov 2017
Course Detail

About the programme
This programme is designed with an aim to provide students a 360 degree view of various practical and applicable aspects of marketing and brand management that includes understanding different types of markets, competition, buyer behavior and brand building. A sound understanding of such fundamentals helps students appreciate concepts of segmentation, targeting, positioning differentiating, pricing and branding strategies which are necessary to design effective marketing and branding strategies for the organization. The programme concludes with sessions on integrated communication and digital marketing which are extremely relevant in the growing e-world.

About Talentedge
Talentedge is one of India's fastest growing ISO 9001-2008 Certified Education and Training providers. Present across India and beyond, it provide premium experiential education through innovative solutions to students, institutions and enterprise workforce. With its Education Learning Campuses and multiple delivery channels, Talentedge have reached over 3,00,000 students across 90 locations and partnered with 70 blue chip corporates worldwide. At TALENTEDGE we aim to positively impact our students' lives by making premium education affordable and accessible to everyone.

About MICA
Established in 1991, MICA ( Erstwhile Mudra Institute of Communications, Ahemdabad) is the first residential institute in the country, and perhaps in the Asia-Pacific region, dedicated to meeting the integrated marketing communication needs of the industry government and community. The institute provides specialists in the field of communications management. Its spirit lies in its grasping of contemporariness, addressing the needs of an ever-changing environment. MICA is a premier school that focuses on strategic marketing and communication.

Programme Highlights

- On successful completion of the course, get a PG Certificate in Marketing and Brand Management from MICA
- Gain practical knowledge with real case studies and current examples from the Industry
- Gain MICA Alumni status on the successful completion of the program
- Lectures imparted by experienced and eminent professors from MICA

Course Schedule

Schedule and Fees

Date of Programme Commencement : 20 Nov, 2017
Programme Duration : 4 Months
Schedule of Classes : 2 classes of 1.5 hours each from 7:30 a.m to 9:00 a.m on Mondays and Tuesdays
Programme Fee : INR 70,000 + Taxes

Upon successful completion of PG Certificate Programme in Marketing and Brand Management from MICA, the participant will be awarded a certificate from the institute.

Study Center(s)

The classes for this program will be held through LIVE lectures that will be beamed online via internet to student desktops/laptops or classrooms using Talentedge's Direct to Device platform. \

The pedagogy will comprise of lectures and case discussions imparted by MICA's faculty. The program will also include guest lectures by members from the Investor community as well as Entrepreneurs to provide practical insights.

All participants will also be granted 24X7 access to Talentedge's Cloud Campus comprising of learning aids, study materials, reference materials, assessments, case studies and assignments etc. as per the requirement of the program.

Students can chat real time with the professors during the live class and also post all other program related queries offline on the Cloud Campus.

Desired Candidate Profile

- Managers and others responsible for marketing products and services of their organisation, revenue generation and brand management responsibilities
- Professionals who have recently taken on a marketing role or aspire for a career in marketing and wish to gain a deeper understanding of the domain
- Leaders who want to become more knowledgeable about effective Marketing and Brand Management Strategies

Course Modules

The PG Certificate Programme in Marketing and Brand Management will include lectures on the following topics:

- Scope and Environment of Marketing Management
- Customer Satisfaction, Value and Retention
- Analysing Consumer Markets and Buyer Behaviour
- Analysing Business Markets and Business Buyer Behaviours
- Understanding and Analysing Competition
- Segmentation and Targeting
- Positioning and Differentiating
- Pricing Strategies and Programmes
- Marketing Channels
- Product and Branding Strategy
- Creating Brands (Positioning & Design)
- Building a Brand
- Global Branding
- Integrated Marketing Communication
- Digital Marketing & New Media