PG Certificate Program in Market Research and Data Analytics (5-30 yrs)

Live and Interactive Online Sessions on Market Research and Data Analytics from MICA

Course Snapshot
  • FeeINR 94,000 + Taxes
  • Work Experience5 - 30 Years
  • Duration12 Months
  • Delivery MethodOnline
  • Course Starts On30 Sep 2017
Course Detail

This programme focuses on building a strong foundation in market research & data analytics for entry-level to mid-level professionals. It will also cover the application of data analytical tools to assist strategic decision-making. The programme leans on practical and conceptual approaches that will be addressed through the sophisticated data analytic software.

It aims at providing a good understanding and a hands-on experience of the application of appropriate data analytic tools that are imperative in making effective decisions.

The programme will give an overview to develop strategies based on the findings from the data, to manage the organization. It will create a working knowledge of the research industry, the role of analytics and its relationship to strategy-building.

The programme has been designed in close consultation with the industry, to prepare entry-level and experienced professionals for a career in market research & data analytics. It is set to provide the right base for working in analytical teams, in large corporations and outsourcing companies.

About Talentedge

Talentedge is one of India's fastest growing ISO 9001-2008 Certified Education and Training providers. Present across India and beyond, it provide premium experiential education through innovative solutions to students, institutions and enterprise workforce. With its Education Learning Campuses and multiple delivery channels, Talentedge have reached over 3,00,000 students across 90 locations and partnered with 70 blue chip corporates worldwide. At TALENTEDGE we aim to positively impact our students' lives by making premium education affordable and accessible to everyone.

About MICA

Established in 1991, MICA ( Erstwhile Mudra Institute of Communications, Ahmedabad) is the first residential institute in the country, and perhaps in the Asia-Pacific region, dedicated to meeting the integrated marketing communication needs of the industry government and community. The institute provides specialists in the field of communications management. Its spirit lies in its grasping of contemporariness, addressing the needs of an ever-changing environment. MICA is a premier school that focuses on strategic marketing and communication.

Programme Highlights

- On successful completion of the program, participants are awarded a certificate of completion by MICA, Ahmedabad.
- Interact face to face with faculty & peers
- Participants who successfully complete this program gain the status of MICA alumni.
- Comprehensive classroom experience - NOT Recorded Lectures
- Practical knowledge with use of tools like SAS & SPSS
- Convenient schedules for working professionals

Course Schedule

Date of Course Commencement - 30 September 2017
Duration of the Course - 12 Months
Schedule of Classes - 12.00 pm - 1:30 pm IST on Saturdays and Sundays

Desired Candidate Profile

- Marketing and Market Research professionals seeking to gain domain expertise in market
research and data analytics.

- Working executives who require hands-on knowledge of statistical tools to perform data analytics.

- Marketers, Business Heads and Business Unit Leaders who wish to rely on scientific approaches to assist in strategic decision making.

- Young enthusiasts who wish to embark on a career in this much sought after knowledge area.

Course Modules

Module 1: Introduction to market research & data analytics
Module 2: Multivariate data analysis-I
Module 3: Multivariate data analysis-II
Module 4: Forecasting methods
Module 5: Emerging trends in Market Research
Module 6: Statistical Packages and Teaching Pedagogy
Module 7: Project