MICA - PG Certificate Program in Media & Entertainment Management (1-5 yrs)

Live and Interactive Media Management Sessions from MICA

Course Snapshot
  • FeeINR 70,000 + Tax
  • Work Experience1 - 5 Years
  • Duration4 Months
  • Delivery MethodOnline
  • Course Starts On07 Nov 2017
Course Detail

About MICA

Established in 1991, MICA is the first residential institute in the country, and perhaps in the Asia- Pacific region, dedicated to meeting the integrated marketing communication needs of the industry, government and community.
The institute provides specialists in the field of communications management. Its spirit lies in its grasping of contemporariness, addressing the needs of an ever-changing environment. The MICA brand assures the delivery of current, reliable and cost-effective communication management skills. Today, MICA is the alma mater of professionals serving in marketing, marketing research, advertising, media and communications-driven businesses.

MICA is amongst the top ranked business schools in India and the very best for all marketing, brand management, media and communication related courses.

Program Highlights

- Opportunity to earn a PG Certificate from MICA.
- Gain MICA Alumni status on the successful completion of the program.
- Gain deeper understanding of the nuances of the Business of Media with focus on specific in-demand areas like Film Marketing and Sports Management.
- Lectures imparted by eminent faculty from MICA and industry professionals.
- Insights into the modern and emerging trends in the Media and Entertainment Industry.
- TALENTEDGE's Cloud Campus - Students on our virtual social learning platform are provided access to course presentations, projects, case studies, assignments and other reference materials as applicable for specified courses. Students can raise questions and doubts either real time during the live class or offline through the Cloud Campus.
- Learn from Anywhere - No need to travel to an institute or training center. Learning continues even if you are traveling or not available at any specific location. You may also learn from the comfort of your home.

Course Schedule

- Date of Program Commencement: 7th November 2017
- Program Duration: 4 months
- Fees: INR 70,000 + taxes

Study Center(s)

- The primary method of instruction will be through LIVE lectures that will be delivered online via internet to participant desktops/laptops or classrooms.
- The lectures will be delivered by eminent faculty from MICA. All enrolled students will also be provided access to the Cloud Campus through which students may access other learning aids, reference materials and assessments, case studies, projects and assignments as appropriate.
- Throughout the duration of the course, students will have the flexibility to reach out to the Professors, real time during the class or offline via the Cloud Campus to raise questions and clear their doubts.

Desired Candidate Profile

- Marketing & Advertising Professionals.
- Media Planning & PR Executives.
- Entertainment & Events Professionals.
- New Media Entrepreneurs.

Course Modules

Module 1 - Brands - How brands are communicating with consumers today.
Module 2 - Consumer Behavior
Module 3 - Media Ecosystem
Module 4 - Communication Planning
Module 5 - Media planning and buying
Module 6 - Audience Research
Module 7 - Integrating Digital, POE Media, Programmatic buying, Importance of Listening
Module 8 - Future of Media & Media business challenges
Module 9 - Business of Media
Module 10 - Film Marketing
Module 11 - Sports Management
Module 12 - The importance of content - Paid content and consumer generated content


Dr. Darshan Ashwin Trivedi
Assistant Professor & Head - Media and Entertainment Management Studies (MEMS)

A Media & Entertainment Industry professional for about 18 years, Prof. Trivedi has a rich experience of working on content as a senior resource person with various media platforms.


There are periodic evaluations built in throughout the duration of the course. These maybe in the form of a quiz, assignment, project, case studies or other objective/subjective assessments. The evaluations are designed ensure continuous student engagement with the course and encourage learning. Students who successfully clear the same along with the requisite attendance criteria will be awarded a PG Certificate from MICA.