Executive Development Program in Digital Marketing by XLRI (0-30 yrs)

Live and Interactive Digital Marketing Sessions from XLRI

Course Snapshot
  • FeeINR 80,000 + Taxes
  • Work Experience0 - 30 Years
  • Duration6 Months
  • Delivery MethodOnline
  • Course Starts On20 Dec 2017
Course Detail

This program is intended for executives or teams of professionals employed in marketing, advertising, branding, communications or sales that want to gain skills of engaging in marketing on the web using latest digital marketing techniques. It is also suitable for individuals seeking to employ digital marketing to advance their individual careers. The learning objectives of this program are
- To gain an in-depth understanding of what constitutes digital marketing and appreciate the skills required to run a digital marketing program.
- To understand the role of digital marketing in the larger context of marketing, business and industry and appreciate the strategic use of it as a measurable, actionable and effective marketing program.
- To understand how digital technology or media can impact tactical marketing activities of firm and drive firm's performance.
- To understand content management and data analysis related to digital marketing.
With these objectives, students will be exposed to the skills and the perspectives to think strategically and achieve specific marketing goals using digital marketing, like customer acquisition, loyalty, brand building, market entry, customer insight, new product development and content generation.

By the end of this course, students will have had the opportunity to:
- Understand the basics of digital marketing
- Develop a comprehensive digital marketing strategy
- Appreciate how to use new media such as mobile, search and social networking
- Know the measurement techniques used in evaluating digital marketing efforts
- Learn the importance of ongoing reading and following of industry publications given the dynamic and rapidly changing digital landscape
- Understand and know the ethical and legislation impacting digital marketing

Programme Highlights

- Opportunity to earn Certificate of Completion from XLRI upon successful course completion
- In depth learning provided by imparting learning on digital marketing techniques, tools and analytics using data labs
- Get hands-on with real life application of what you learn in the class
- Real classroom experience - Interact & Learn More

About XLRI

XLRI is one of India's leading management school based in Jamshedpur, Jharkhand, India. Established in 1949 as the Xavier Labor Relations Institute, by Fr. Quinn Enright, XLRI is acknowledged as India's oldest business management school.

XLRI with its single vision of Magis, i.e., pursuit of excellence, focuses on three areas: academic excellence, personal values and social concern. XLRI spares no effort to make its curriculum world-class and deliver it in the most effective manner. It constantly scans the developments in business and in society and tries to pro-act to meet the challenges. Its world-class faculty with its commitment and deep sense of service delivers the curriculum very effectively.

Course Schedule

Schedule and Fees

Date of Programme Commencement : 20 Dec, 2017
Programme Duration : 6 Months
Schedule of Classes : 2 classes of 1.5 hours each from 8:00 p.m to 9:30 p.m on Wednesdays and Saturdays
Programme Fee : INR 80,000 + Taxes

Desired Candidate Profile

- Interns & Early Professionals
- Business Heads
- Entrepreneurs & Business Owners
- IT Professionals


- For Indian Participants - Graduates (10+2+3) or Diploma Holders (only 10+2+3) from a recognized university (UGC/AICTE/DEC/AIU/State Government) in any discipline.
- Diploma Holders with relevant work experience may be considered on a case by case basis
- For International Participants - Graduation or equivalent degree from any recognized University or Institution in their respective country.

Course Modules

Module 1: Basic Marketing and Digital Marketing
Module 2: Search Engine Optimization
Module 3: Search Engine Marketing
Module 4: Online display and Video Marketing
Module 5: Branding and Marketing Communication in Digital Age
Module 6: Social Media Marketing
Module 7: Mobile Marketing and E-mail Marketing
Module 8: Digital Media and Marketing Analytics
Module 9: Website Design and E-commerce
Module 10: Managerial Communication and Content Management on Digital Platform
Module 11: Affiliate Marketing
Module 12: Managing People and IT for Digital Marketing
Module 13: Monetising Digital Assets
Module 14: Integrated Digital Marketing Strategy
Capstone Project - A comprehensive project related to the different facets of digital marketing as discussed in the program