Executive Certificate Program in Digital Marketing from IIM Kashipur (3-30 yrs)

Live and Interactive Digital Learning Sessions from IIM Kashipur

Course Snapshot
  • FeeINR 70,000 + Tax
  • Work Experience3 - 30 Years
  • Duration5 Months
  • Delivery MethodOnline
  • Course Starts On27 Aug 2017
Course Detail

From being an alternative distribution channel, the Internet today has become a mainstay in core marketing activities like advertising, sales, creation of word-of-mouth customer service, new product design and even branding. There are many tangible means for monetization of content through newer forms of online advertising and interactive marketing tools on the mobile web. These processes are just beginning and will have enormous impact on our activities and the way we relate to people and organizations.

This program will provide candidates with an analytical and theoretical framework to understand the emerging practices in the world of Digital Marketing. It will cover the what, why and how of major current approaches, including online listening and monitoring, search engine optimization and social media participation.

About Talentedge

Talentedge is an Ed-Tech firm. We are the first to bring "Live & Interactive" anywhere learning in digital format. Talentedge offers exclusive courses jointly with world leading institutes and corporates. Our ability to recreate classroom type interactions in the virtual world has struck a chord with over 3, 00,000 individuals and corporate learners, facilitating a social collaborative learning experience in digital space. We enable working professionals to plan their future course of action and fast track their careers. Talentedge is changing the way India learns. Talentedge is one of the first Ed-Tech organizations to be credited with an ISO: 9001-2008 certification.

Programme Highlights

- Opportunity to earn a Certificate of Completion from IIM Kashipur.
- Lectures imparted by eminent faculty from IIM Kashipur and industry professionals.
- Knowledge imparted through case studies, simulations and class exercises to develop hands on skills that can be applied to practical scenarios.
- Insights into common mistakes people make in Digital Marketing for their Business.
- Exposure to latest Digital Marketing Channels and Trends.
- Learn how to develop and execute a successful Digital Marketing Strategy.
- Gain deeper understanding of the Why, What and How of leveraging various Digital Marketing Channels.
- Fully online program with LIVE interactive lectures that provides a "real" classroom experience in a "virtual" environment.
- In the event that students miss the LIVE lecture, he/she can request "On Demand" access to the recorded session.
- Seamless technology that can transmit lecture videos effectively at home broadband connection of 512 kbps.
- User friendly and easy to use technology interface. No complicated hardware or software installations required.
- Virtual classrooms that allow for active interactions with other fellow students and faculty.
- Convenient weekend schedules.
- Students on our virtual social learning platform are provided access to course presentations, case studies and other learning aids and reference materials as applicable for specified courses.
- Students can raise questions and doubts either real time during the live class or offline through the Cloud Campus.

About the Faculty

Prof. Rajat Sharma
Assistant Professor, M.Sc (Maths), PhD (IIM Bangalore)
IIM Kashipur
His expertise is in the application of analytics in business, with specific emphasis to marketing, sustainability, retailing and e-commerce.

Course Schedule

Date of Course Commencement - 27 August 2017
Duration of the Course - 5 Months
Schedule of Classes - 3.0 Hours every Sunday from 10.30 am - 01:30 pm IST

Desired Candidate Profile

- Working professionals with roles in Sales, Marketing, Business Development, Branding, Advertising, Communications and Digital Marketing who have specific responsibilities to market their products and services worldwide through online medium.
- Professionals in fields like Customer Relations, Product Development, HR, Consultation, PR etc. who have an increasing need to understand and employ social media
marketing to increase reach and improve efficiency.
- Business Heads with responsibility to identify innovative marketing channels and leverage social media for growth and outreach.
- Entrepreneurs and Business Owners who have an ambition to create and establish their business presence globally through online marketing.
- Interns or early professionals who want to enhance their knowledge in online marketing methods and want to know how to engage effectively with social media.

Course Modules

The Executive Certificate Programme in Digital Marketing will include lectures and learning material on the following topics:

- Introduction to Digital Marketing
- Digital Marketing Planning and Strategy
- Website Optimization
- Digital Advertising (PPC, Digital Display and YouTube)
- Affiliate Marketing
- Email Marketing
- Mobile Marketing
- Social Media Marketing
- Web Analytics
- Search Engine Optimization (SEO)
- Content Marketing
- eCommerce Marketing