Digital Marketing Professional Program in association with Google India (1-30 yrs)

Designed to address the growing demand for competent digital marketing professionals

Course Snapshot
  • FeeINR 34,350
  • Work Experience1 - 30 Years
  • Duration90 Hours
  • Delivery MethodClassroom
Course Detail

- Joint certification by Manipal ProLearn and Google India.
- Intensive face-to-face sessions with expert faculty trained by Google.
- Hands-on learning through Live Projects.
- Find opportunities as Digital Marketing Manager in different industries. The entry level package for a professional is 3 lakhs INR per annum. For professionals with experience, the salaries can vary between 5-20 lakhs INR per annum.

Learning Outcome

Upon completion of this course students will be able to

- Implement successfully online campaigns for his business and marketing problems within the organisation
- Analyse the way in which the Internet has changed the marketing mix elements and how organisations employ them creatively in the digital environment
- Gain a fresh perspective on online marketing in a global scenario
- Develop a multi channel strategy that delivers on your marketing objectives
- Create online brand building initiatives that work
- Drive change and foster innovation within your organisation
- Integrate new digital marketing techniques into your strategic marketing plan
- Discuss key stages in online development using relevant business models
- Apply relevant tools and concepts to measure and monitor an annual online marketing plan.

Desired Candidate Profile

Who Should Attend

- Marketing professionals who use digital marketing to meet their objectives
- Web marketers who want to enhance their professional prospects in the marketing domain
- Entrepreneurs or affiliate marketers who want to use digital media to improve their business performance
- Professionals in marketing/ publishing/ e-business/advertising
- Professionals who seek to improve the performance of their digital marketing campaigns.
- Individuals / beginners seeking career opportunities in the marketing domain
- Professionals who want to shift to digital marketing or those who are beginners in the field of digital marketing

Course Modules

Module 1
- Getting Started
- Introduction to AdWords
- Account Management
- Campaign and Ad Group Management
- A Quick Quiz

Module 2
- Keyword Targeting

Module 3
- Language and Location Targeting
- Ad Formats

Module 4
- Budgets and Bidding

Module 5
- Measurement and Optimization - I

Module 6
- Measurement and Optimization - II
- Performance, Profitability, and Growth - I

Module 7
- Managing Multiple Accounts
- Search Fundamentals Review
- Ad Formats

Module 8
- Ad and Site Quality
- AdWords Tools

Module 9
- Performance Monitoring and Reporting
- Optimizing Performance
- Performance, Profitability, and Growth
- AdWords API

Module 10
- The Google Display Network

Module 11
- Display Ads on YouTube
- Display and Video Ads on Mobile Devices