Digital Marketing Certified Associate Training (DMCA) (0-10 yrs)

Acquire an in-depth knowledge about the various digital marketing domains

Course Snapshot
  • FeeINR 20,999
  • Work Experience0 - 10 Years
  • Duration90 days
  • Delivery MethodOnline
Course Detail

The Digital Marketing Certified Associate (DMCA) course is designed by expert digital marketing authors to help you develop well-rounded digital marketing skills. You will acquire an in-depth knowledge about the various digital marketing domains such as PPC, SEO, Social Media, Web Analytics, Mobile marketing, Conversion optimization, Content marketing and Digital marketing strategy. You will also get hands-on experience on important tools like Google AdWords, Google Analytics, Facebook, Twitter and YouTube. The Twitter advertising module included in the DMCA is developed in partnership with Twitter, to help you understand and become an expert Twitter advertiser.

The course is designed to make you industry ready, to enable you to execute your own digital marketing campaigns. You will not only acquire digital marketing skills, but you'll also gain work experience by executing effective campaigns through completing real-life projects.

Course objectives

This course will enable you to:

- Gain an in-depth understanding of the various Digital marketing domains: search engine optimization (SEO), social media marketing, pay-per-click (PPC), conversion optimization, web analytics, content marketing, mobile marketing, email marketing and digital marketing strategy.
- Master Digital Marketing execution tools: Google Analytics, Google AdWords, Facebook Marketing, Twitter Advertising and YouTube Marketing
- Gain real-life experience through completing projects using Google Analytics, Google AdWords, Facebook Marketing, and YouTube Marketing.
- Formulate, plan, and execute effective Digital Marketing campaigns.
- Prepare for top digital marketing certification exams such as OMCA, Google Analytics, Google AdWords, Facebook Marketing, and YouTube Marketing certifications.

By the end of this training you will be able to:

- Internalize the various domains of Digital Marketing - SEO, Social Media Marketing, PPC, Conversion Optimization, Web Analytics, Content Marketing, Mobile Marketing, Email Marketing, etc.
- Master Digital Marketing execution tools - Google Analytics, Google AdWords, Facebook Marketing, YouTube Marketing, etc.
- Gain real-life experience through projects on Google Analytics, Google AdWords, Facebook Marketing and YouTube Marketing
- Formulate, plan and execute effective Digital Marketing campaigns
- Prepare for OMCA, Google Analytics, Google AdWords, Facebook Marketing and YouTube Marketing certifications

Desired Candidate Profile

Digital Marketing is a growing industry that offers many career opportunities. This certification is best suited for:

- Aspiring Digital Marketers, to gain entry into the digital marketing industry
- Traditional Marketers and Sales Professionals, to stay relevant in an increasingly digital world
- Business Owners and Entrepreneurs, to plan and execute effective digital marketing campaigns for business growth

Course Modules

Module 1: Search Engine Optimization (SEO)
Module 2: Social Media
Module 3: Content Marketing
Module 4: Email Marketing
Module 5: Mobile Marketing
Module 6: Pay Per Click (PPC)
Module 7: Conversion Optimization
Module 8: Web Analytics
Module 9: Google Analytics: Specific Techniques and Reports
Module 10: Google AdWords Fundamentals
Module 11: Facebook Marketing and Advertising
Module 12: YouTube and Video Marketing
Module 13: Twitter Advertising

What projects will I work on as part of the course?
Digital marketing training is incomplete without practical learning. In this course, you will work on four live projects of 10 hours each that will provide you hands-on digital marketing experience. The project will put you in charge of a website. You'll use various digital marketing tools to execute your digital marketing strategy.

Project 1: Google Analytics & SEO: You will set up your business website, ensure proper SEO, and enable Google Analytics to analyze its performance.

Project 2: Google AdWords: You will design a Google AdWords campaign to increase relevant paid search traffic to your website.

Project 3: Facebook Marketing: You will run a Facebook Marketing campaign for your website as well as maintain the Facebook page for your website to ensure brand visibility and engagement.

Project 4: YouTube and Video Marketing: You will run a YouTube Marketing campaign for your website as well as maintain your YouTube channel.