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Product Manager - redBus (Startup)
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Written by MBA Jobs
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Monday, 08 March 2010 |
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Job Code: 13467
Location:
Product Manager (Travel product)
Position based in: Bangalore
redBus (www.redBus.in) is a new brand that created the category of bus ticket retailing. It is the market leader in the category and is looking for a product manager for its’ current products (bus ticketing and bus hire).
redBus is one of its kind in the World, let alone India and is defining the way travel will be consumed by the masses in the future. It has a one-man marketing team today that’s known for innovative marketing techniques that were used to build the brand. Joining during this initial stage of the team’s formation will lead to the candidate’s high career growth within the company.
redBus was also recently identified by Forbes as the top 5 start-ups to watch for in 2010 apart from the very many accolades it won in the year 2009. It’s a formidable brand to work on.
Responsibilities
* Defining, owning and managing the redBus brand
* Public relations
* Managing online sales
* Business and online analytics
* SEO and SEM
* Database marketing
* Marketing tie-ups
* Segment marketing
* Market research
* New product and feature development
* Media planning and communication management
Candidate’s likely profile
* This candidate should have preferably (not necessarily) worked in the travel and e-commerce domain
* The candidate should preferably (not necessarily) have working knowledge and experience in internet marketing
* The candidate should have a marketing specialization
Reporting
This team member will report to the Head-Marketing and will share some of the most coveted responsibilities of the marketing function.
Those interested can mail their resumes to mayank@redBus.in along with their current annualized in-hand salary instead of the over-all CTC. The salary is not fixed and therefore not being mentioned here.
This is an immediate requirement.
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