|
Category Manager - FMCG (4-7 yrs)
|
|
Written by MBA Jobs
|
|
|
Saturday, 06 March 2010 |
|
Job Code: 13428
Location: About our Client:
Our client is a global MNC in Consumer Healthcare and has its base in Mumbai.
Role: - Category Manager (Experience of 4-7 years + Full time MBA from Premier Institutes only)
Target Industry – FMCG
Location: - Mumbai
Reports into: - Marketing Director – India
Position & Responsibilities
* Implementing marketing strategies to maximize the reach of the products to the end consumers.
* Developing and implementing effective customer loyalty programs
* Approving brand usages in advertising initiatives created by vendors
* Developing promotional themes and events and product launches
* Managing the entire product line life cycle from strategic planning to tactical activities
* Developing strategic marketing plans for a product and product line through market research, competitive analysis, pricing, customer engagement, and business plans
* Develop pricing and packaging strategies of the product
* Exploiting opportunities to raise customer / market awareness of the product
Ideal Candidate
An Ideal candidate would have the following characteristics: -
* Experience of 4-7 years in brand management/marketing in FMCG MNC.
* Full time MBA/PG from Tier 1 Institutes from IIM, FMS, XLRI, MDI, IMT-G, NMIMS, SIBM, SCMHRD, TAPMI, XIM-B, XISS, SP JAIN, JBIMS only.
* Ideal passing batch of 2002/2003/2004/2005.
Contact Person
Viraj Kocharekar
viraj.kocharekar@futurestep.com (Most appropriate way to reach us with your queries post you share your resume.)
+91-22-6147 8109 (Monday to Friday only)
|
