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Regional Trade Marketing Manager
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Written by MBA Jobs
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Thursday, 04 March 2010 |
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Job Code: 13355
Location: POSITION: Regional Trade Marketing Manager
WORK LOCATION: Kolkata, Mumbai, Chennai
RTMM position has been the planned and natural extension of Trade Marketing function created in 2008. Its primary objective is to maximize sales, distribution, visibility and display objectives of KIPL in the respective region. Also organizing the necessary infra and resources, identification of channel wise opportunities and business drivers, creation of trade marketing plans with in assigned budgets, monitoring trade spends to achieve business objectives of the region.
Reports to: National Trade Marketing Manager
DUTIES AND RESPONSIBILITIES
* Include all essential job functions
* This section should include the primary day-to-day responsibilities & activities of the position. These should represent the “core” of the job duties.
* Achievement of volume/value targets by Month/QTR/year for total region with direct responsibility of domestic channel.( GT of large towns and SD towns)l
* Distribution and display leadership support to Regional team.
* Contribute in creating the correct GTM model; determine town and outlet penetration suitable for current and future business growth in the region.
* Develop and execute Trade Marketing initiatives in coordination with NTMM, Marketing and ASM’s.
* Achieve execution excellence thru proper planning, monitoring and chasing set objectives.
* Execute display and merchandising guidelines in EVERY channel; develop display aids, and local vendors in region.
* Facilitate deliver of targeted training for front line sales team in retail channel in coordination with ASM,s.
* Energize FF through innovative and exciting incentive plans that will make them stretch for challenging goals and exploiting the market potential.
* Manage FG&A budgets at region.
* Pilot test key in-market initiatives, analyze results and make recommendations.
* Regional custodian of K star program in the retail channel and keep complete track of outlet wise business trends. Contribute continuous need based refinement of K star program in coordination with NTMM and implement in the region.
* Coordinate with KAM, field sales, SC on central/regional/account specific modern trade promos with budget controls
* Secure key sales information from field sales and present business analytics and findings thru planned reviews to DSM/RSM on monthly basis.
* Contribute in coordinating school contact programs and ensure excellent execution
* Liaise with ASM’s to capture timely and near to perfect forecast by channel and feed the same to HO.
* Analyze data to gauge effectiveness of key activities and promos through a pre-agreed control panel and use the analysis to fine tune future activities
* Demonstrate strategic leadership, customer orientation, company values, ethics and pride through exemplary behavior
QUALIFICATIONS
* Business degree is preferred.
* Highly successful track record as ASM.
* Local language, Hindi, English
EXPERIENCE :
Experience of 5 to 10 years in Sales and sales support function. Or 3 to 4 years with a Sales Management Trainee stint and 3 to 4 years as ASM experience.
Interested and eligible candidates can send their resume stating their current CTC on
adarsh.gill@onlinetaurus.com
hina.rauf@onlinetaurus.com
Kind Regards
Taurus Consulting India Ltd.
9717000639, 9350997677
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